You’ll notice that top brands have the habit of picking bold and eye-catching colors associated with good characteristics. On the other hand, the least used colors are violet and pink. The next most popular logo colors are red and black in the following spots. Designs that rely on shape and texture rather than lots of colors to bring their brand across usually work better when scaled up or down on devices and in contexts where only black and white distribution is possible, like on some packaging.Īs for the most-used colors, blue took center stage with 35% of logos predominantly in this hue. This type of design is particularly useful for creating both strong brand awareness and name recognition as well as giving it a strong visual presence with purpose-built images.Ĭompanies like to keep it simple with their colors, with 76% of designs using a selection of only one or two colors in their logo which is considered as a logo design best practice. We found that the majority of logos sampled are combination marks, meaning they have both a text and graphic design component. Brands that do this tend to think about how their logo will look when put in different applications and assets. Before we head onto the list, take a look at the interesting trends we noticed in big brand logos:Īt a fundamental level, it is evident that prosperous companies often favor versatile and straightforward designs for their web design. We will give you insight into how these brands managed to make their design concept work so you can do the same for your own brand identity. To help with that, we've rounded up the 100 most valuable brands of the world according to Forbes. So if you're in the market for a custom-designed logo for your fledgling company, taking a look at the big movers and shakers of the world can really help clarify what you need to achieve in branding. One of the most crucial elements of any brand, whether new or already making millions, is its logo design. Play your cards right and you’ll find yourself setting the wheels in motion to turn an idea into a money-making success.Īnd what better way to aim for the moon than by taking a magnifying glass to the stars? The big brands have made it all the way to the top for good reason. It's always a good time to start thinking seriously about that company you've wanted to set up.
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